Communications Strategy

With deep experience across industries—including healthcare, real estate, higher education, and athletics—I bring a versatile and strategic approach to communications. Whether launching a new brand, supporting executive leadership, or shaping donor engagement campaigns, I know how to tailor messaging to resonate with diverse audiences and deliver measurable impact.

At the Tiger Athletic Foundation (TAF)—the official fundraising arm of LSU Athletics—I had the opportunity to build the marketing and communications department from the ground up. Prior to my tenure, TAF had no centralized communications strategy. I introduced structure, storytelling, and strategic direction to one of LSU’s most recognizable and trusted brands.

Key accomplishments include:

  • Leading the development and launch of TAF’s first strategic marketing and communications plan.

  • Supporting a restructure of giving levels by creating donor pathways and messaging that bridged annual and leadership giving.

  • Building branded proposals and pitch decks to support the major gifts team in securing transformational donations.

  • Creating TAF’s voice and tone guidelines to unify messaging across platforms.

  • Developing websites, brochures, and digital campaigns to promote planned giving and long-term support.

  • Collaborating with LSU Athletics, designers, and consultants to align the Foundation’s identity with LSU’s brand, while maintaining TAF’s distinct value.

In healthcare, I’ve led major rebranding initiatives, developed communications for executive transitions, and supported the launch of new service lines through multichannel campaigns that reached patients, providers, and community stakeholders.

In real estate, I’ve driven communications for development announcements, led content strategy for public engagement, and crafted investor and partner messaging to support long-term growth and visibility.

This diversity of experience gives me a strong foundation for building communications strategies that are as intentional as they are impactful.

Samples of my work with Tiger Athletic Foundation are available upon request.