Marketing Strategy

With a strong foundation in marketing strategy across industries—including healthcare, real estate, athletics, and the arts—I develop purpose-driven campaigns that build brand equity, deepen engagement, and drive results. My approach blends audience insights, creative storytelling, and integrated planning to ensure every message meets the moment and moves the needle.

I’ve developed and executed full-scale marketing plans that support brand launches, fundraising campaigns, service line growth, and organizational priorities.

Key accomplishments include:

• Leading brand development and campaign strategy for new programs, facilities, and partnerships across healthcare and higher education.

• Managing media planning and buying for multi-channel advertising campaigns, including broadcast, digital, social, and out-of-home.

• Creating compelling, values-aligned messaging that connects mission to audience in both nonprofit and corporate environments.

• Launching go-to-market strategies for new services and offerings, tailored to diverse stakeholder groups.

• Supporting business development through marketing collateral, case studies, and promotional tools that convert interest into action.

Whether raising visibility for a nonprofit initiative or launching a revenue-generating campaign, I build smart, strategic marketing frameworks that tell the right story in the right way.

Samples available upon request.